Brian Heapps

Location: Orlando, FL
Credentials: CLU®, ChFC® | FINRA Series 7, 6, 63, 65, 24, and 51

How I Support Our Advisors
In today’s competitive wealth management landscape, independent advisors need more than just a platform—they need a true strategic partner. As President of Innovative Financial Group (IFG) and Founder of the Innovative Wealth Team, my primary focus is on providing high-level strategic guidance to advisors and helping them navigate growth, succession, and enterprise-building opportunities.

Advisors and their teams often come to me when they are facing complex business challenges ranging from infrastructure and staffing to scaling and monetizing their enterprises. I enjoy solving problems, especially the difficult ones where an advisor may have exhausted other options. I strongly believe the best solutions come from collaboration, strategic brainstorming, and sharing the collective knowledge and experience across our advisor community.

“I want our advisors to know, without question, that I am their advocate and that I will do exactly what I say I will do. I bring an unbridled passion to this profession, and my ultimate goal is to protect client continuity, preserve enterprise value, and help advisors succeed on their terms.”

Professional Background & Expertise
Brian is a nationally recognized financial services executive, succession strategist, and former CEO of John Hancock’s broker-dealer, Signator Investors, Inc. Over a distinguished career spanning nearly four decades, he has built, acquired, and scaled premier financial advisory firms while helping independent advisors grow, monetize, and successfully transition their businesses.

Brian’s deep understanding of the advisor lifecycle comes from firsthand experience, having successfully built and sold his own independent advisory firm earlier in his career. He later led major broker-dealer acquisitions and played a key role in transforming Signator into a top-10 U.S. broker-dealer. Recognizing a significant industry need for seamless business transition solutions, he founded IFG and the Innovative Wealth Team, a turnkey employee-model succession platform designed to help advisors protect their legacy, clients, and enterprise value.

Today, Brian serves as a strong advocate for independent advisors across Osaic and the broader wealth management industry, with specialized expertise in advisor succession, enterprise growth, acquisitions, and long-term business strategy.

Behind the Scenes: Unbridled Passion & Automotive Roots
Brian’s leadership and consultative style can best be described in three words: advocate, caring, and passionate.

When he is not collaborating with advisors on business strategy, Brian is deeply engaged in his family life, personal interests, and love for the outdoors:

• Family & Home: Brian enjoys spending quality time with family and friends and shares his home with his wife, Amy, his son Serge, and Mousse, a French Bulldog, and Mango the turtle.
• The Perfect Weekend: Most weekends, you will find Brian on the soccer sidelines cheering on his son Serge or attending events for his grandchildren.
• Interests & Culture: A true lover of the outdoors, Brian enjoys skiing, traveling, cooking, and attending live music events of all sizes. While not a recreational reader, he enjoys business and leadership books such as Traction and Team of Rivals.
• Game Day: Brian is a lifelong Philadelphia Eagles fan — “Go Birds!” Thanks to Serge, he has also become an enthusiastic soccer fan.
• Fun Fact: Long before scaling top-10 broker-dealers and advising on multi-million-dollar succession strategies, Brian’s passion for restoring cars led him into a very different type of precision work — he was a certified Mercedes-Benz technician before entering the financial services industry in 1986.

Securities and investment advisory services offered through Osaic Wealth, Inc. member FINRA/SIPC. Osaic Wealth is separately owned and other entities and/or marketing names, products or services referenced here are independent of Osaic Wealth

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