Asa Lakeman, CFP®, CFS®
President, Financial Advisor
7610 Cottonwood Dr.
Jenison, MI 49428
A graduate of Grand Valley State University and a Certified Financial Planner (CFP), Asa Lakeman is different. Not only does he provide comprehensive wealth management, he and his team create integrated strategies that are unique for each client. Asa is not just a number cruncher. He has the ability to see the impact of small details in the big picture and is known for communicating complex financial concepts in simple, meaningful terms.
As a father of 5th-grade boy/girl twins, Asa has learned to balance the most important job in the world with the needs of a growing company. His children help out at his office cleaning and even have their own business cards they like to hand out to gain their own clients for tasks such as shoveling, window cleaning – and, you guessed it, dog poop pick up! They have begun to have a real understanding of what it’s like to be an entrepreneur. Even so, evenings are always focused on family and the challenges they are experiencing in their lives.
Asa is a big believer in giving back to the community and established the Lakeman Financial Foundation to give back. The Lakeman Financial Foundation is solely funded by Lakeman Financial. Examples of gifts made recently include United Way, Special Olympics of Michigan, Wings of Hope Palliative Care, Tri-Cities Kiwanis, Grand Valley State University, and many more.
With a dedication to higher education and financial literacy, he has served on many boards and committees at Grand Valley State University, including the Executive Board for the Alumni Association and the Planned Giving Advisory Committee.
In his free time, Asa enjoys working on his goal of hiking the highest points in each state and guiding his children on their entrepreneurial journey…even if they are putting the “manure” in entrepreneur!